David Croft is Global Sustainable Development Director, Diageo, formerly Director of Quality and Technical at Waitrose. David's previous experience includes Kraft Foods, Cadbury and the Co-operative Group, where his senior roles have included leading technical and marketing functions in environmental sustainability, ethical sourcing and retail standards. David also previously served as a director of the Ethical Trading Initiative, and as a council member at the Campden & Chorleywood Food Research Association. He has contributed significantly to the development of the UK fair trade market, launching new products and ranges, and by developing consumer awareness and marketing campaigns. He has been involved in numerous initiatives to improve supply chain standards across the food sector, engaging extensively with government departments and NGOs.