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Jon Alexander (trustee)

Founder - New Citizenship Project

Jon Alexander is founder of the New Citizenship Project, a nascent thinktank and consultancy specialising in promoting the role of the individual in society beyond that of the Consumer. Jon's background is in the advertising industry, which he left after a Jerry Maguire moment, having co-authored a seminal report on ethics in advertising called 'Think of me as evil?' He is now back in the industry, but with a very different role, working with agencies and marketing directors to find ways to open a new kind of conversation about the society we want.