Our core belief is that any sustainable food system must have ethics at its heart. We aim to bring ethics to the heart of the food system and to make ethical decision-making a standard practice in the food sector – for business, government and civil society. Explore this page to understand more about what we mean by ethics, and specifically food ethics, to get insight on what we mean by values, and to learn how gaining a deeper understanding of morality can help untangled the many issues we face as a sector.