Policy & Strategy Director, Soil Association
Jo is Policy & Strategy Director at the Soil Association and a Council member (and former Chair and Trustee) of the Food Ethics Council. She leads the Soil Association policy unit and the development of its strategy in support of the vision of good food for all, produced with care for the natural world.
Jo led the development of the Soil Association’s Food for Life Served Here scheme, which now certifies catering provision of over 2 million meals a day in over 10,000 schools and other public settings to health, sustainability and animal welfare standards. In 2011 Food for Life was awarded the BBC Radio 4 Food & Farming Awards ‘Derek Cooper Award’ for the initiative doing most to change our relationship with food.
In previous roles, Jo was Convener of Defra’s Sustainable Consumption Roundtable from 2004-6, Head of Policy at think tank Green Alliance and UK Chair of the Ashden Awards for Sustainable Energy.
Joanna received a First Class Honours Degree in Geography from St John’s College, Cambridge, in 2001 and was a ’Forum for the Future Scholar,’ achieving a Masters in Leadership for Sustainable Development in 2002.