Redirecting the power of marketing to transform food environments

In-person Business Forum dinner meeting

In 2025, our Business Forum community is exploring what a good food environment in 2030 looks like and what is needed to get there. In this third dinner meeting of 2025, we will ask how we can redirect the power of marketing to transform food environments in the future.

How products are promoted, marketed and advertised is critical – and has huge knock-on impacts. Some will argue that all marketing is about promoting and encouraging a ‘buy, buy, buy’ mentality, which is not compatible with a world of limited environmental resources. Others will argue that there is potential to divert marketing effort and spend so that it delivers environmental and social value.

We know that food environments need to be radically different by 2030. What changes will need to be made to how marketing is done, in order to still be effective in a very different world in future? And can marketing be used as a lever to drive positive change?

This in-person dinner meeting in central London will provide an opportunity for participants to:

• Learn from examples of redirecting marketing effort from ‘bad’ to ‘good’, and assess the limits of what marketing can do whilst in a consumerist paradigm
• Consider how we can use marketing power for good and how that might help reshape food environments in 2030
• Explore what restrictions could or should be put by governments on marketing and advertising of food & drink that currently contributes to ‘unhealthy’ and ‘unsustainable’ food systems
• Explore practical steps and collaborative opportunities to redirect the power of marketing in order to transform future food environments

Speakers will be announced soon. Register via the ‘sign up’ button.

Note: this event is for members of our Business Forum. If you’re not a member and are interested in finding out more about how to become a member, please contact Dan via dan@foodethicscouncil.org.