“Food brands, and indeed those challenging them to progress, should be held to account on green claims. Yet if I put myself in the shoes of food sector marketeers that genuinely want to create market demand for healthier, more sustainable food and drink, I can see that it’s a hard balance to strike between grounded, evidenced claims and what will appeal to customers.”
In his latest column for the Grocer, our exec director Dan Crossley explores how and why food brands should navigate the space between greenwash and greenhush.
You can read the article here.
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