unsustainable advertising is a year-round issue

“It’s festive advert season. How many times have you seen Morrisons’ ‘Farmer Christmas’ or Tesco’s double-vaxxed Santa already? If you’re keen for seasonal cheer, you may get a warm glow from all the ho ho ho. But wall-to-wall advertising can do more harm than good. Does it matter if festive ads encourage excess?”

Our Executive Director, Dan Crossley, writing in his latest column for the Grocer, argues for an overhaul of how we think about advertising, including of food and drink.

Read Dan’s full column in the Grocer magazine here.

Note – you can view one Grocer article per month for free and/ or register to see three articles per month; otherwise the article is behind a paywall.