CHEAP FOOD, WONKY VEG: WHY OUR FOOD LANguage needs an overhaul


“What do wonky veg, cheap food, cutting red tape and consumer choice have in common? They’re all phrases that don’t make any sense in our food system. At a time of global crisis, rewriting the food company dictionary might sound trivial, but it’s actually a vital part of better decision-making. We need the right vocabulary for an era of fair food.”


In his latest column for The Grocer magazine, our executive director Dan Crossley argues that choosing our words more carefully can have a huge impact.

Read Dan’s full column here.

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