Why not break it down into more relatable, bite-sized chunks? £268bn is the equivalent of £10.60 per person per day. Imagine every person in the UK throwing a £10 note in the bin at the end of every day. Now I’m starting to get a grasp of how outrageously large this number is.
In his regular column for the Grocer, Executive Director of Food Ethics Council, Dan Crossley, highlights the huge cost of diet-related chronic disease – as cited by Professor Tim Jackson – and argues for the need to make ‘scarily big numbers’ more relatable.
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