‘Food citizens’ have much more power in the food system than ‘consumers’

“Everything in the food sector revolves around consumers, right? Wrong. Your customers are so much more than consumers alone. Food companies need to get away from the outdated notion of ‘the consumer’, a faceless entity at the end of a long food chain whose power lies only in what or how they shop. We are people – we are food citizens…”

Food citizenship is emerging to replace consumerism, but what does it mean for food businesses?

Read our Executive Director Dan Crossley’s full column in the Grocer magazine here.

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