“As a rule of thumb, welfare standards tend to be lower in processed foods. There’s a perverse assumption in the food sector that animal welfare and environmental standards matter more on steak than beef mince, and more on fresh fish than fish fingers. The industry is complicit in the myth that the further removed a product is from the animal, the less people care about how the animal was reared or its environmental footprint.”
But, as our recent Yonder poll shows, people do care…
Read our Executive Director Dan Crossley’s full column in the Grocer magazine here.
Note – you can view one Grocer article per month for free and/ or register to see three articles per month; otherwise the article is behind a paywall.